Matt Gobush, Manager of Corporate Communications for the world's largest publicly traded international oil and gas company, knows a thing or two about effective strategic communications. Although his background is not originally in the oil industry, Gobush’s communication expertise has helped ExxonMobil take on the world’s toughest energy challenges.
After working on Capitol Hill for several years, Gobush started at ExxonMobil without any experience in the oil and gas industry. The need for people with political experience in the corporate world helped Gobush land his position at ExxonMobil, where he uses his background in politics to influence policy makers and opinion leaders. Calling communications an “art and a science,” Gobush claims that communication skills are universal: you can apply the same skills to a different industry and still see the same results.
Showing the class that it is not just about cleaning up reputations after major crises, (such as devastating oil spills) but rather improving overall living standards around the world, Gobush shared some of ExxonMobil’s many innovative initiatives. For example, researching the potential of algae for alternative fuel.
Gobush’s presentation made me once again realize the versatility of communications: all these basic skills I am currently learning in class will one day help me in almost any industry.
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